Want to Collab?
đ Are you an industry expert with a fresh insight or perspective on how to grow a B2B business in 2025? Iâd love to collaborate with you! Jump to the section to learn more:
My core content pillar
B2B buying has really changed in the last couple of years, especially for expert-led professional services (accounting, law, IT, marketing, etc.).
In 2025, 84% of B2B contracts are awarded to the first vendor the buyer talks to.
Which means, if youâre not already your buyerâs favorite by the time they reach out, youâre way behind.
So how can B2B service providers, consultants, and fractional executives become their buyerâs top choice without a conversation?
The obvious answer is through the buyerâs trusted advisors.
Thatâs why I teach my audience professional networking & referral building strategies, because those soft skills are a critical skill if you want to be successful at business development in 2025.
My audience and ideal collab partners
My audience are small to medium B2B professional service providers, consultants, and fractionals who are looking to grow their business.
đ And, I am looking to collaborate with experts and thought leaders in other B2B specialties (marketing, sales, operations, executive leadership, etc.) who are want to share their insights with my audience.
If thatâs you, letâs collab!
đ Here are some key stats about my newsletter:
Average open rate: 50-60%
Average view rate: 110-130%
Average click-through rate: 12-15%
(Easy) Cross-promote our newsletters
This is an easy way for us to collaborate and bring value to our readers.
Recommend each other - If your newsletter is on Substack, letâs use the built-in recommendations to feature each other. Itâs a no-brainer!
Feature each other - Featuring each otherâs newsletter in an article is my favorite way to promote, because we showcase each other to our subscribers and give our readers a sample of our best work, see a past example on Substack along with the CTRs:
This is why I like to showcase samples of our best work, especially if youâre good at writing hooks. Showing 3 posts means you have more opportunities to hook them.
My Newsletter Snippet (Copy-n-Paste)
Hereâs the snippet you copy-and-paste for featuring my newsletter âŹïž
đ My friend, John Way, is a LinkedIn Top Voice on Business Networking and regularly shares bite-sized, actionable tips for B2B service providers and fractionals on how to grow their business through networking & referrals. Each edition takes only 60s to read and includes an audio voice-over, so you can listen on the go. Click here to subscribe »
Here are my top 3 favorite posts of his:
đ Interested? Just DM me your details: a 1-2 sentence description of your newsletter and links to your top 3-5 posts.
Note, I post 2x a month, so your promo will happen in the next open slot for your vertical, because I want to feature experts from different verticals. I only feature one expert per quarter for a particular vertical, so claim your spot as early as you can.
To maintain your recommendation:
đ You must have an active newsletter (posted within the last 3 months).Otherwise, itâd be a disservice to recommend my readers to something thatâs no longer maintained. If your newsletters becomes inactive, your recommendation will be removed.
(Easy) Cross-promote our events
Another easy way for us to collaborate is to cross-promote our events.
Reshare on social - Leverage these social platforms and reshare each otherâs posts about our event on Substack or LinkedIn.
Promote in our newsletters - If thereâs an audience fit, mention each otherâs events in our newsletters, because itâd be a value-add for our audiences.
Feature in LinkedIn - Be included in B2BSalesMagicâs monthly post about upcoming B2B events, see past example: The average CTR is 15%.
đ Just DM me your event details: a 1-2 sentence description of your event and where people can register to attend.
Note, I only promote 1 event per month in my newsletter, and I host events of my own, so let me know your event date ASAP so we can coordinate dates.