Looking to crush it in 2025?
This newsletter is built for busy owners, consultants, and executives who wants to get better at networking and getting referrals, but never seem to have the time.
As a business owner myself, I get it.
Running a business, managing clients, AND trying to network? It’s a lot.
👉 That’s why, I created this newsletter for you.
Always on the go? Each edition even has my personal voice-over, so you can listen from anywhere.
Why this newsletter?
Because B2B buyer behavior has really changed in the last couple years.
👉 In 2025, 84% of B2B contracts are awarded to the FIRST vendor the buyer talks to. That means 2 things for B2B service providers like us:
Buyers want to do most their research on their own
If we’re not their favorite by the time they reach out, we’re way behind
So, how can we influence our buyer’s decision when they don’t want to talk?
Through referrals.
That’s why having a networking strategy that targets our buyers and their trusted advisors is a must in 2025, and I teach you how to do that:
How to objectively assess your networking strategy and find out what’s working vs. what’s not
How to talk THROUGH your referral partners, not AT them
And, most importantly, how to get referrals even when you don’t get any intro’s
Take your first step
The key to improving your networking starts with identifying your strengths and weaknesses. That way, you know what to focus on.
👉 Start with a simple, 16-question networking self-assessment »Takes only 3½ mins and get your results instantly!
Then what?
Check out the archives for past tips and insights.
👉 A great place to start is this quick tip on how to make a memorable impression with ONLY your business card »For full versions of lessons, watch or listen on YouTube, Spotify, or Apple Podcast »
About John Way
John Way is the Founder of Pipelineapp.io, and he specializes in helping B2B professional services firms capture and convert those elusive leads who are interested, but NOT interested enough to book a meeting with you. Let’s be friends on LinkedIn »
John is also a LinkedIn Top Voice for Business Networking, and he shares his expertise as host for B2BSalesMagic, a B2B-only, networking mastermind community. Why? Because selling into the C-Suite becomes easier with strategic, well-timed referrals. Learn more »
