Substack Creators: Have you looked at your Welcome Page recently?

Are you maximizing your Welcome Page to attract new subscribers? (Online Edition)

Hello friends!

Last edition, I talked about the importance of leveraging referral partners to cross-promote each other’s newsletters »

So for those of us on Substack, are you giving yourself the best chance to convert that traffic into subscribers?

Let’s examine one conversion point: the Welcome Page

Default Welcome Page

The default Welcome Page for your Substack is the logo, the name, and the short description. Here’s what mine looked like:

Exactly what you’d expect to see, right?

Does it make a strong case for someone to subscribe? Not so much.

But, it’s the best any of us can do, right?

Or so I thought until, I came across

Product Market Fit

by

Guillermo Flor

. Check out his Welcome Page.

Wow! What a difference, right?

Instead of just showing his logo, he showed the value of why I should subscribe. How clever!

And inspired by what he did on his Welcome Page, I updated mine:

Did you know besides Product Market Fit (#16), only 2 other Substacks in the Business Top 50 customize their Welcome Page image?

Baiguan

(#48) and

Growth Memo

(#49).

Seems like a missed opportunity doesn’t it?

So what about your Substack?

Want to give a more compelling reason for why people should subscribe?

Here’s how: Go to Your Dashboard → Settings → Welcome Page.

Then, upload a custom image to display on your Welcome Page. Could be a Before-vs-After chart like Guillermo’s or a value-prop statement like mine.

Note, even though it says the image should be 600x600, your image does NOT have to be that size.

Mine is 1080x180, which is perfect for a value-prop statement. You can easily create this in Photoshop or Canva, but if you need help getting started:

 👉 Comment “CANVA” and I’ll DM you the Canva template that I made.

Btw, Substack does NOT allow animated images on the Welcome Page. I tried it already. 😔

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👉 If you found this insightful, please restack 🔄 or share 🔗 with other Substack Creators to help all of us grow on this platform!

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