Part 1 of 2: Networking is not a 2-step process, it's a...
Not getting the sales results you're looking for from networking? First, try segmenting.
Hello friends!
(Part 1 of 2) Let me know if this sounds familiar…
You spend HOURS networking (virtually or in-person), walk away with lots of names & new connections, even schedule meet-and-greets…
But, you're no closer to any REAL sales opportunities. 😭
Why?
It might be your networking strategy.
Because, here's the thing. Most people think networking is a 2-step process:
Collect names
Close the sale
When it’s actually a 4-step process:
Collect names
Segment names‼️
Plan next steps‼️
Close the sale
Since this is the first of a 2-parter, let’s dive into Step 2: Segment Names with a common example: Your friend makes an introduction for you, and now, you have a meet-and-greet on the calendar.
So, what do you do?
👉Ask yourself before the networking meet-and-greet: Is this person a potential customer (someone I’m hoping to sell TO) or is this person a potential referral partner (someone I’m hoping to sell THROUGH)?
Because, those are 2 very different conversations with 2 very different goals.
This is why you have to segment.
Otherwise, you could be meeting with the right person, but having the wrong conversation.
👉 New? Start here (4-Part Series)
📍 Part 1 of 2: Networking is not a 2-step process, it's a...
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