I have to ask. Anyone else getting tired of all the AI in social media now?

I literally have no idea what’s real anymore.

And, I think because of that, I think more people will want in-person interactions, because that way, I know I’m talking to the real you.

👉 So, as you look back on 2025, how well did you do in in-person networking?

Open a lot of doors? Or got a lot of confused looks?

If you got more of the latter, the brilliant Katie Lantukh and I will be hosting a small-group elevator pitch intensive to make sure you can stand out instantly at conferences and networking events in 2026.

Because how you introduce yourself to your table or to the room could be the difference between:

• Getting a polite nod vs. “tell me more”

• Sounding like everyone else vs. being unique

• Getting a nice-to-meet-you vs. a follow-up meeting

So, if you’re planning to go to conferences, tradeshows, or networking events in 2026, let’s make sure you knock it out of the park.

👉 Take advantage of the early bird price of only $95! »

The cohort starts on Friday, Jan 9th and meets every Friday through Jan 30th to master your elevator pitch and plan out your event meet-up strategy. Each session is 90mins over Zoom (9:30-11am, CT).

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and you can act on it immediately!

Subscribe now

👉 We host 8x curated, networking events each year to grow your network and find your best-fit partners. Want to join us? #WhatIsB2BSalesMagic?

Someone asked me this question recently:

I saw that you did a webinar recently. How successful have they been for you? Some people say they’re dead.

Fairly successful, so why are some people saying it’s dead?

Assuming they can get people to show up, I think it might be because their talk had the wrong focus. Here’s what I mean.

Ever attend a webinar or conference session where the content was highly informative, but you left overwhelmed or unmotivated?

🙋

Many times.

💡 If you want your webinars or speaking events to convert, you have to inspire action.

So, how do you do that effectively from the stage?

Come find out in the November B2BSalesMagic meeting where we’ll host a mini-workshop on this exact topic. You’ll walk away learning:

• The most important question to ask from the stage

• How to structure your content for conversion

• How to motivate without manipulation

👉 There are 2 dates in November, so grab your free Visitor Pass »

Get My Visitor Pass

If you’re an owner or BizDev professional who’s planning to do webinars or in-person events in 2026, this meeting is perfect for you!

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and you can act on it immediately!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? #WhatIsB2BSalesMagic?

Making the most out of the fall networking season? Here’s another opportunity!

The B2BSalesMagic Fall Social 🍂 is coming up soon: Thu, Sep 25.

It's a fun time to network and find partners & collaborators, so if you're available:

Register on LinkedIn

And, why not invite someone you just met on LinkedIn? It’s a great way to do something together!

🚩For B2B Service Providers serving US/Canada small to mid-market.

And like our past socials, the 3 questions you'll be asked to answer in your pods are:

1. It’s always a surprise… but here’s a hint 🎥🍿

2. What pain-point do you solve?

3. Why is this something people have to solve for NOW? Why can't they wait 6-12 months?

#3 is what Katie Lantukh and I call the Why NOW component of your elevator pitch.

If you don’t have a good answer, people will leave thinking what you do is important but not urgent. And, that is a missed opportunity.

Now, if you're not sure about how to answer that question, come and see how other people do it to give you inspiration.

👉 Come join the party! Register on LinkedIn »

Is your tax firm gearing up for the next tax season?

Or, maybe still recovering from the last one?

Yes, the struggle is real. But, it doesn’t have to run your office ragged.

Here’s the thing, once the extension deadline passes, there’s a small window where you can make small changes that will reap big benefits during the next tax season.

👉 So come to this special 30mins webinar hosted by John Way and Rachel Biggs to learn what you can do about:

1. Staffing - Get 3 tips on how to find and recruit the right staff to your team because tax season is the absolute worst time to figure out you made the wrong hire

2. Onboarding Clients - Get 3 tips on how to make onboarding new clients easier and more automated, because you won’t have time to talk to every person who wants free advice, is price-shopping, or is just BARELY interested

3. Implementing Changes - Walk away with ideas and strategies on how you can implement these tips BEFORE next tax season

👉 And, it’s only 30mins! Register on LinkedIn »

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 We have 45k+ direct connections on LinkedIn through our community. Need an intro? #WhatIsB2BSalesMagic?

Are you getting ready for the fall conference and networking season? Because it’s right around the corner!

As you’re putting the final touches on everything, here are 3 simple tweaks that can help you make the best first impression when you go:

👉 Your Business Cards - Be memorable with only your business card. Learn how (3:27mins) »

👉 Your Booking Form - Qualify leads on your booking form and uncover their buyer type before your call. Learn how (6:44:mins) »

👉 Your Landing Page or Homepage - This is super important ⬇️

Because converting buyers on your page is way too important to leave it up to assumptions, gut-feel, or AI.

And even if you think your page is 100% dialed in, wouldn’t you sleep easier knowing *real* decision-makers and C-Suite buyers thought so, too?

Get My Mystery Shopper Scorecard

If you’ve got an event coming up in 2-4 weeks, submit your page today to get your B2B Mystery Shopper Scorecard. That way, if you need to make tweaks, you’ll have enough time.

And best of all, it’s completely free! Thanks to my friend, the brilliant Katie Lantukh.

From best impression to best first CALL

Ok, now that you’re ready to hit a homerun at your events and get calls booked, have you thought about making your first call the best one?

Think about it.

First calls tend to be short (20-30mins), and there’s not a lot of time to handle objections.

That’s why you have to preempt as many objections as you can BEFORE your first call, because you never know if you’ll get a 2nd meeting.

How?

Katie and I will be going over the steps at the 2025 Sell Well Conference in Houston, TX (Sept 11-12). You’ll learn: 1) How to identify common objections you’ll encounter, 2) How to preempt them in your messaging, and 3) Where to publish that messaging.

If you haven't registered to attend Sell Well yet, grab your ticket »

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and you can act on it immediately!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? #WhatIsB2BSalesMagic?

At the start of this year, I asked this poll question on LinkedIn:

Can you believe half of the 900+ people who voted didn’t go to a SINGLE networking event for all of 2024?

If you’re one of those people who didn’t do any networking last year, you should definitely check out Sell Well 2025 »

Sell Well 2025 is a business development training and networking conference specifically for B2B companies. It will be in Houston, TX on Sep 11-12 and hosted by my good friend, Catherine Brown, who is a published author, serial entrepreneur, and founder of B2BSalesMagic!

And, she knows how to facilitate genuine networking that gets you results.

In fact, as a Sell Well attendee, you can start finding your ideal referral partners before the conference even begins!

Based on your registration profile, Catherine’s team will create networking Pods to introduce you to people you need to meet before the conference.

That’s why, if you’re only going to 1 networking event this year, make Sell Well 2025 the one you go to.

I was there last year.

I will be there again this year, and I hope to see you there, too!

Register here »

Iffy about your sales page converting?

The fall conference season is coming up! So, for those of you who will be attending conferences, networking events, and maybe even sponsoring a booth, have your optimized page?

Specifically, have you tested your sales or homepage with *real* decision-makers to make sure it actually converts?

If not, get a B2B Mystery Shopper Scorecard for your page or lead-magnet (totally free!) and get feedback from actual C-Suite decision-makers on whether your page works or not.

Because if you’re paying all this money to go to an event in the fall, maybe even sponsoring it, don’t just rely on your gut or AI. Make sure it actually works.

Get My Mystery Shopper Scorecard!

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 We host 8x curated, networking events each year to grow your network and find your best-fit partners. Want to join us? #WhatIsB2BSalesMagic?

You know what's an untapped gold mine of leads for a lot of financial services firms (and probably a lot professional services firms in general)?

Their email list or newsletter.

Check out this early key finding based on results from my Financial Services Lead-Gen scorecard »

Which means, for most financial services firms, their email list (or newsletter) is basically where leads go to 💀.

Meanwhile, the Best-in-Class financial services firms are doing something totally different:

• They’re using assessments to segment their email lists

• They’re sending targeted content based on the gaps uncovered by those assessments

• They’re guiding and coaching their prospects step-by-step to self-discovery.

And, the whole thing is completely automated.

That’s how Best-in-Class firms get a 2nd (and 3rd and 4th...) chance to convert because they know how to systematically move prospects who said “Not now” closer and closer to a buying decision.

Want to know how to do this for your own email list?

I will be breaking down exactly what you need to do on Tue, August 5th, 11-11:30am CT on Zoom (9-9:30am PT / 12-12:30pm ET)

AND, I will be joined by Hillary Gale Meehan, marketing & email strategist and host of the Finance Marketing Podcast!

👉 Register now on LinkedIn »

If you’re a financial services firm owner or an agency that services the financial services industry, this 30mins webinar is perfect for you!

Want to know the biggest surprise from the research so far?

Based on almost 70 financial firms so far, the average firm owner rated their firm’s lead-gen a paltry…

41 (out of 100)

Which means, there are A LOT of leads left on the table for firms that know how to capture them.

It’s no wonder Best-in-Class financial services firms grow 3.7x faster than the average. (Hinge Research Institute)

Want to know HOW Best-in-Class firms are doing that? Take the Financial Services Lead-Gen Scorecard »

Get My Score!

It’s 16 questions, takes 3½ minutes, and you’ll instantly get a color-coded scorecard showing you exactly where your gaps are. AND, get specific recommendations for how to bridge those gaps.

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? WhatIsB2BSalesMagic?

Here’s a stat that blew me away when I first saw it.

Executives said only 15% of the sales calls were worth their time. And, only 7% of those executives said they'd schedule a follow-up. (Forrester Research)

Yikes.

And if that sales call was from a referral, it was basically wasted.

So, how do you make sure you nail the first meeting?

Here's the secret.

If you figure out which buyer type your prospect is, you can extrapolate where all their major gaps are.

So, instead of talking in hypotheticals in your first meeting, you can jump straight into your analysis.

Just imagine if the prospect saw a slide like this in the FIRST meeting:

👉 That's what the C-Suite is here for: to get expert analysis on THEIR current situation, not to play 20 questions.

Want a full explanation of each buyer type, PLUS how to uncover them BEFORE your discovery call?

👉 Check out my full video lesson (6:44mins) »

And, walk away with next steps that you can implement immediately! Free access for a limited time.

Racking your brain on how to get more quality leads?

Tried everything you can think of, but it’s still not moving the needle?

That’s why I created the FREE, research-backed Financial Services Lead-Gen Scorecard, specifically for financial advisors, accountants, bookkeepers, fractional CFOs, and other financial services professionals.

It’s 16 questions, takes 3½ minutes, and you’ll instantly get a color-coded report card of your current sales and lead-gen process.

Get My Score!

👉 Figure out exactly what you need to fix to hit your 2025 sales target »

If you’ve already nailed your lead-gen, what’s next?

📌 My friend, , is a 2x founder who helps entrepreneurs redesign their lifestyles by reinventing their work lives. She regularly shares operational tips on building smarter systems and creating human-friendly workflows to make sure the business runs smoothly at any stage. Click here to subscribe her newsletter »

Here are my top 3 favorite posts of hers:

1. Why you’re not selling (and it’s not what you think) »

2. Taking a day off almost broke my business »

3. The digital hoarding epidemic - You’re paying for 15+ tools that don’t talk to each other and we both know it »

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? WhatIsB2BSalesMagic?

The B2BSalesMagic Summer Open Social 🏖️ is coming up soon: Thu, Jun 12.

45+ B2B service providers have already registered!

👉 Want join the party? Register on LinkedIn »

Join the Party!

For B2B Service Providers serving US/Canada small to mid-market.

As a reminder, our networking events are curated.

Which means instead of just pairing people up randomly, my team will look at your LinkedIn profiles and try to match you up with people that could be a fit for you, either as:

• A sales referral partner who might bring you leads

• A marketing amplifier who you could cross-promote with

• A thought leader who has interesting things to say

Have a special request? Check out the list of attendees on LinkedIn beforehand.

👉 If you target a specific vertical (ex: finance, marketing, sales, etc.) or want to meet a specific person, DM me on LinkedIn.

My team will try to accommodate special requests, if possible.

We will put you into small break-out groups of 3 with 16 minutes each, so that you actually have time for a real discussion.

And, to help you make the best first impression, these are the 3 guided prompts that you'll be talking through in your break-out groups in June:

1. Ice-Breaker (it’s always a surprise)

2. What pain-points do you solve?

3. If someone says “Can’t I solve those pain-points myself with AI?”, what’s your answer? 🤔

This third question gives you an opportunity to show off your unique insights and expertise. And, I would love to hear your answer!

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 We have 45k+ direct connections on LinkedIn through our community. Need an intro? #WhatIsB2BSalesMagic?

Chapters

Note, chapters only work on the desktop view.

• (00:00) Are you providing enough value DURING your discovery calls?

• (00:34) Promote the value of meeting

• (01:23) The 5 Types of B2B Buyers

• (02:49) Why you need to know the buyer type BEFORE your meeting

• (05:03) Use a pre-meeting questionnaire

• (05:27) The 4 questions you need to ask pre-meeting

Next steps

• ⁠⁠Register for our next public social »⁠⁠

• Get your Visitor Pass »

Getting ready for this year’s fall conference and networking season?

• Admission tickets - check

• Business cards - check

• Elevator pitch - 😰

You know the question that people are going to ask: “What do you do?”

You don’t like it. I don’t like it, either.

But, you still need an answer.

And, does your answer make a compelling case that YOU are the expert they need to follow up with?

Not sure? Try this simple exercise:

👉 Swap your name in your elevator pitch with a competitor's name, ex: “Contact me” → “Contact [Competitor]”.

If it makes just as much sense with your competitor's name replacing of yours, your elevator pitch needs a rewrite.

Here's how:

1. Do you have a unique background or industry expertise?

2. Do you have a unique process for delivering your services?

3. Do you have a unique way of supporting your customers?

Then, include the answer in your elevator pitch, because talking about your uniqueness is how you become memorable.

Think better in a live setting?

Join me and my friend, the amazing Katie Lantukh, for our hands-on B2B Elevator Pitch Workshop on Tue, Jun 10 (Zoom) 10-11:30am CT. Check out these amazing Before-vs-Afters »

In just 90mins, you'll walk away with a fleshed-out, one-of-a-kind elevator pitch uniquely tailored for you. Then, you never have to feel anxious again.

Grab My Ticket!

$195 admission. Spots are limited.

📌 This workshop is included in your paid B2BSalesMagic membership. So take advantage!

If you liked that…

👉 Check out this post on some BETTER questions to ask besides "What do you do?" »

And, please give this post a ❤️ or 🔄. It really does help feed the algorithm 😉.

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and you can act on it immediately!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? #WhatIsB2BSalesMagic?

Last edition, I talked about the importance of leveraging referral partners to cross-promote each other’s newsletters »

So for those of us on Substack, are you giving yourself the best chance to convert that traffic into subscribers?

Let’s examine one conversion point: the Welcome Page

Default Welcome Page

The default Welcome Page for your Substack is the logo, the name, and the short description. Here’s what mine looked like:

Exactly what you’d expect to see, right?

Does it make a strong case for someone to subscribe? Not so much.

But, it’s the best any of us can do, right?

Or so I thought until, I came across by . Check out his Welcome Page.

Wow! What a difference, right?

Instead of just showing his logo, he showed the value of why I should subscribe. How clever!

And inspired by what he did on his Welcome Page, I updated mine:

Did you know besides Product Market Fit (#16), only 2 other Substacks in the Business Top 50 customize their Welcome Page image? (#48) and (#49).

Seems like a missed opportunity doesn’t it?

So what about your Substack?

Want to give a more compelling reason for why people should subscribe?

Here’s how: Go to Your Dashboard → Settings → Welcome Page.

Then, upload a custom image to display on your Welcome Page. Could be a Before-vs-After chart like Guillermo’s or a value-prop statement like mine.

Note, even though it says the image should be 600x600, your image does NOT have to be that size.

Mine is 1080x180, which is perfect for a value-prop statement. You can easily create this in Photoshop or Canva, but if you need help getting started:

 👉 Comment “CANVA” and I’ll DM you the Canva template that I made.

Btw, Substack does NOT allow animated images on the Welcome Page. I tried it already. 😔

👉 If you found this insightful, please restack 🔄 or share 🔗 with other Substack Creators to help all of us grow on this platform!

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

 👉 We have 45k+ direct connections on LinkedIn through our community. Need an intro? #WhatIsB2BSalesMagic?

Chapters

Note, chapters only work on the desktop view.

• (00:00) How much of your marketing & sales have you actually validated with your target persona?

• (00:29) Asking for a referral THROUGH an email list

• (01:10) What if I don't have an email list?

• (01:31) Ti…

Read more

(Part 1 of 2) Let me know if this sounds familiar…

You spend HOURS networking (virtually or in-person), walk away with lots of names & new connections, even schedule meet-and-greets…

But, you're no closer to any REAL sales opportunities. 😭

Why?

It might be your networking strategy.

Because, here's the thing. Most people think networking is a 2-step process:

1. Collect names

2. Close the sale

When it’s actually a 4-step process:

1. Collect names

2. Segment names‼️

3. Plan next steps‼️

4. Close the sale

Since this is the first of a 2-parter, let’s dive into Step 2: Segment Names with a common example: Your friend makes an introduction for you, and now, you have a meet-and-greet on the calendar.

So, what do you do?

Because, those are 2 very different conversations with 2 very different goals.

This is why you have to segment.

Otherwise, you could be meeting with the right person, but having the wrong conversation.

Read part 2 »

👉 New? Start here (4-Part Series)

• ⭐ Part 1 of 2: Networking is not a 2-step process, it's a...

• Part 2 of 2: Networking is not a 2-step process, it's a… »

• Want better results from your networking? Start with this… »

• Be memorable with ONLY your business card »

Want to learn more?

Come visit a B2BSalesMagic MasterMind meeting, so you can learn more networking & referral building strategies like this.

👉 Get your Visitor's Pass (2 dates available each month) »

Get My Visitor's Pass!

I pre-filled most of the form for you.

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? #WhatIsB2BSalesMagic?

(Part 2 of 2) Let me know if this has ever happened to you when networking.

You get introduced to someone. You two seem like a perfect match as referral partners.

But then, nothing. You don’t get any intro’s. Just crickets. 🦗

Ever experience this?

That’s why if you followed Step 2: Segment (see Part 1), doing Step 3: Plan next steps is critical so that you’ll always walk away from your meet-and-greet with an opportunity.

• Meeting with a potential customer? I assume you know how to handle this.

• Meeting with a potential referral partner? This is where most people make their mistake.

They usually only ask for 2 things from referral partners:

• 1) Exchange names or intro’s

• 2) Recommend groups to visit

Which means, they’re missing out on these opportunities:

• 3) Cross-promote each other’s newsletters

• 4) Cross-promote each other’s events

• 5) Collab in a virtual webinar

• 6) Collab in an in-person event

So for your next meet-and-greet with a referral partner, make you present ALL the options.

This is how you make sure you always walk-away from the meeting with opportunities—even if they don’t give you an intro.

👉 New? Start here (4-Part Series)

• Part 1 of 2: Networking is not a 2-step process, it's a… »

• ⭐Part 2 of 2: Networking is not a 2-step process, it's a…

• Want better results from your networking? Start with this… »

• Be memorable with ONLY your business card »

Want to learn more?

Come visit a B2BSalesMagic MasterMind meeting, so you can learn more networking & referral building strategies like this.

👉 Get your Visitor's Pass (2 dates available each month) »

Get My Visitor's Pass!

I pre-filled most of the form for you.

Not sure what to say to potential customers?

📌 My friend, , is a seasoned sales professional with 10+ years experience and he regularly shares proven sales prospecting advice and tips. Click here to subscribe his newsletter »

Here are my top 3 favorite posts of his:

1. How to get your prospects attention on LinkedIn »

2. Booked a meeting, now what? (How to ACE your opening) »

3. 5 undeniable psychological principles that drive cold calling results »

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 We host 8x curated, networking events each year to grow your network and find your best-fit partners. Want to join us? #WhatIsB2BSalesMagic?

Chapters

Note, chapters only work on the desktop view.

• (00:00) How much of your marketing & sales have you actually validated with your target persona?

• (00:23) For Marketing & Sales

• (01:16) If you're not in a community

• (01:35) If you're in B2BSalesMagic

• (02:1…

Read more

Want to know a networking secret that 95% of people overlook:

Think about it. Most people ask for introductions to owners or decision-makers, but they forget about the decision-making process itself.

So, here’s how you can get a leg up on your competition:

👉 Ask to be introduced to someone in procurement or any manager (current or former) at the company you want sell into.

That way, you can find out:

• HOW the company buys

• WHEN their budget cycle starts

• And, WHO their current vendor is, if there is one

Because with all that insider knowledge, you properly prepare for your meeting:

• Showcase certifications and case studies that the company wants to see

• Align with their internal timelines, ex: budget cycles, vendor renewals, etc.

• And, avoid the pitfalls that get other vendors disqualified

This is the kind of insider knowledge that can give you an unbelievable edge over your competitors—especially, if you’re going to have to unseat an incumbent.

All you need to get this hidden info is just an introduction. 😉

If you liked that…

👉 Check out this post on how networking isn’t about who is in the room, it’s about… »

And, please give this post a ❤️ or 🔄. It really does help feed the algorithm 😉.

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

Here’s a tip on how to avoid the worst part of business networking—the elevator pitch.

As spring conference season is ramping up, here’s a quick tip on how to avoid the worst part of business networking—being constantly pitched at.

This approach works because:

• It reveals the person’s true intentions. Are they focused on connecting or just selling?

• It opens the door to deeper conversation, because you can follow up with if they’ve met the right people yet. You might uncover common ground or mutual connections.

• And if they haven’t, it turns the conversation into a collaborative problem-solving moment—how to help each other make the right connection!

Here are some more great questions to ask:

• “What’s one goal you’re focused on achieving this year?”

• “What’s a project you’re excited about right now?”

• “What’s one resource you’re looking for right now?”

• And, my favorite, “What’s something you’re seeing right now that no one else is talking about?”

This is how you spark genuine conversations that help you learn about each other while avoiding the dreaded elevator pitch.

If you liked that…

👉 Check out this post on Want better results from your networking? Start with this... »

And, please give this post a ❤️ or 🔄. It really does help feed the algorithm 😉.

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 You can get referrals even when you don't get any intros. Want to learn how? #WhatIsB2BSalesMagic?

The B2BSalesMagic Summer Open Social 🏖️ is coming up soon: Thu, Jun 12 (Zoom).

45+ B2B service providers have already registered!

👉 Want join the party? Register on LinkedIn »

Join the Party!

🚩For B2B Service Providers serving US/Canada small to mid-market.

As a reminder, our networking events are curated.

Which means instead of just pairing people up randomly, my team will look at your LinkedIn profiles and try to match you up with people that could be a fit for you, either as:

• A sales referral partner who might bring you leads

• A marketing amplifier who you could cross-promote with

• A thought leader who has interesting things to say

Have a special request? Check out the list of attendees on LinkedIn beforehand.

👉 If you target a specific vertical (ex: finance, marketing, sales, etc.) or want to meet a specific person, DM me on LinkedIn.

My team will try to accommodate special requests, if possible.

We will put you into small break-out groups of 3 with 16 minutes each, so that you actually have time for a real discussion.

And, to help you make the best first impression, these are the 3 guided prompts that you'll be talking through in your break-out groups in June:

1. Ice-Breaker (it’s always a surprise)

2. What pain-points do you solve?

3. If someone says “Can’t I solve those pain-points with AI?”, what’s your answer? 🤔

This third question gives you an opportunity to show off your unique insights and expertise. And, I would love to hear your answer!

Join the Party! 🏖️

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

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👉 We have 45k+ direct connections on LinkedIn through our community. Need an intro? #WhatIsB2BSalesMagic?

The B2BSalesMagic once-a-quarter Open Social is coming up soon: Thu, Mar 13.

40+ B2B service providers have already registered!

👉 Want join the party? Register on LinkedIn »

Join the Party!

🚩For B2B Service Providers serving US/Canada small to mid-market.

As a reminder, our networking events are curated.

Which means instead of just having everybody give their elevator pitch, we, the organizers, look at your LinkedIn profiles and try to match you up with people that could be a fit for you, either as:

• A sales referral partner who brings you leads

• A marketing amplifier who you could cross-promote with

• A thought leader who has interesting things to say

And, we put you into small groups of 3, so that you can actually have real discussions.

To help you make the best first impression, these are the 3 guided prompts that you'll be talking through in your break-out groups:

1. Ice-Breaker (it’s always a surprise, but here’s a hint: 🐶)

2. What pain-points do you solve?

3. What is the #1 thing people overlook (or get wrong) when trying to solve the problem themselves? 🤔

This third question gives you an opportunity to show off your unique insights and expertise. And, I would love to hear your answer!

Want better results from your networking?

Get bite-sized networking & referral building tips to grow your B2B professional services business! Takes only 60s, includes an audio voice-over, and is immediately actionable!

Subscribe now

👉 We have 45k+ direct connections on LinkedIn through our community. Need an intro? #WhatIsB2BSalesMagic?

Chapters

Note, chapters only work on the desktop view.

• (00:00) Are you creating action-oriented thought leadership

• (00:20) "Don't make me talk to you only to find out you can't help me"

• (00:49) LinkedIn research on thought leadership

• (01:36) Checklist for c…

Read more